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Never Compromise. Drink responsibly.





Wild Turkey’s very own Jimmy Russell is the longest-active master distiller in the world. He’s in his 60th year at our distillery, carrying on a tradition that dates to the 1800s. The ultimate craftsman and a true ambassador for America’s native spirit, Jimmy has never wavered on quality. Which is why he’s such a legend among fans of bourbon.



Not everyone makes a big deal about char — the burn inside new white-oak barrels used to age bourbon. But only a No. 4 “alligator” char, the deepest available, can produce our bourbon’s signature amber color and bold flavor. Others might be content with a No. 1, 2 or 3 char; but it’s something we can never compromise.



When we put “Kentucky Straight Bourbon Whiskey” on our label, it’s because our bourbon earned it. We never pour a drop of Wild Turkey until it’s aged at least five years — often six or eight or more. Of course we only have to age it two years, by law, but we’re not big fans of doing the minimum.



Your whiskey is only as good as your grains. So you’ll never find a cheaper, genetically modified grain in our bourbon whiskey. And you’ll always find more rye, even though it’s tougher to find. It’s all about getting more flavor. That’s just Jimmy Russell’s way.



Easy never made a great bourbon whiskey. So we insist on using only water purified by a natural limestone shelf. And we distill at a lower proof, letting us add very little water when we decide it’s time to bottle it — helping Wild Turkey taste like it came straight from the barrel. We even developed a special way of drying and charring our barrels to produce a bolder, fuller bourbon. Never easy, but always worth it. That’s #Nevertamed.




Chris Davenport is not your normal skier. For him, climbing up the mountain is as big a challenge as skiing down. Easy just isn’t in his nature. Maybe that’s why he’s pushing his sport so far.



To call Rosie Napravnik fierce doesn’t do her justice. She flat-out won’t settle for anything less than a win. Her drive and determination set her apart from the crowd — guys, girls, everyone.



He’s an artist whose medium of choice could put him in the hospital. But in Caleb Siemon’s hands, 2,000-degree molten glass is transformed into a clear statement about his approach to life.




Alaska’s Michael Sharp lives by a simple belief: that today can’t be replaced. It’s led him to sail the Pacific, kayak glacial bays, even surf in 11° weather. And he isn’t about to rest.


Fall Guy

Tim Rigby is living his dream… which involves going to work and taking a beating all day, every day. With cameras rolling. It isn’t for everyone; then again Tim isn’t like everyone else.